Logos, Identity & Branding


QUESTION: What's the most important item of consideration when designing a logo, an identity, a brand?  
ANSWER: Your Consumers' perception of your company! People do business with people they feel good about and trust...

Your Logo is the face by which people recognize you,

Your Identity is the "person" people perceive your company to be behind the face, the measure of your integrity and actions.

Your Branding is the story you tell the world through your communications, advertising, and promotions.


It all begins with a corporate, product or service logo that stands above the rest. You need a strong, unique logo to make you recognizable and communicates what you're about. We create unique logos and branding elements which elevate your company above the crowd and instill a positive sense of professionalism in your customers’ minds! Bassett & Brush has created thousands of powerful, eye-catching logo marks which, when expanded into a full branding strategy, have helped our clients penetrate and even dominate markets. We can do the same for you.

Today's marketing is all about relationships. Consumers are "people" who must reach a level of comfort before they'll do business with you. They need to like your appearance, your character and what you stand for... then they'll consider your products or services. That's why your logo, in other words how you "dress for success", has such a huge impact on your consumers' perception of you as a company, and whether they'll choose to do business with you. You only have one chance to make that great first impression and recent studies indicate you have less than 2 seconds to win them over, especially in today's "mobile" marketplace.


The Bottom Line: Your logo is the linchpin for all your branding, so it pays to invest the time and do it right.  

Call or email us today and we'll gladly show you how, together, we can make this happen for you.


e: scott@bassettandbrush.com
p: 509.327.3182
tf: 866-327-3182


- - -  EXAMPLES OF OUR WORK   - - -

identity-h2e_Lg.pngOXARC_COM_CLR.pngidentity-bell_Lg.pngICON_Roofing_logo.png  Play-n-Stay_logo.png  Arete_Electric_logo.pngNorth_Cove-logo.pngcommando_logo.png





NNR_Phnx_300_TRNS_onBLK.pngPromotional Campaign Logo for the restoration of
steam locomotives at the Nevada Northern Railway




Retail Consumer Product Logo



Retail Consumer Product Logo