It’s really a matter of “The Right Message to The Right People at The Right Time” and the message must stay focused. Our philosophy is "Keep it simple, straight-forward, and relevant to your customers". We use strategies and analytics to make sure your advertising & promotion dollars are effective. Advertising & promotion are where most companies dilute their brand. We strive for variety in the message to keep it fresh, but always keep the messaging and graphics consistent with your company's brand.
Today's business and media environments require well thought-out, integrated marketing communications. True, some traditional media no longer work in certain sectors, while others still reach a certain market segment which the new media does not. The new media is fantastic. However, it's not a one-size-fits-all world and before launching any campaign we determine where your potential customers "live" and the best traditional & web marketing mix to reach them.
Again, new media is explosive, but leave-behind materials, such as printed brochures, still work in certain scenarios and a business card is a must. Both, however, need to communicate on a digital level as well. Integrate select traditional methods with your web marketing program, i.e., your website, SEO [Search Engine Optimization] and SEM [Search Engine Marketing] efforts, plus a little Social Media, and you have a powerful mix that reaches broad sectors of the market.
It's time to seriously make these components part of your market communications effort. Let us help!
- - - EXAMPLES OF OUR WORK - - -
NEVADA NORTHERN RAILWAY MUSEUM
Logo, Brochures, Calendar
GONZAGA SYMPHONY ORCHESTRA
Logo, Website, Promotional Print, Programs,
and Banner ads
Bassett & Brush | 3919 N. Monroe St. | Spokane WA 99205-1253 | 509.327.3182